Brand Partnerships & Consulting
Your Brand's Secret Weapon
Because the whiskey and cigar markets are evolving—and so should your strategy
The brands that thrive aren't just selling spirits and cigars—they're creating communities, building experiences, and speaking to audiences that traditional marketing misses. I'm the strategic bridge between authentic expertise and business results that actually move the needle.
Why Brands Choose Me
I Understand Your Challenges:
● Reaching diverse audiences without alienating your core
● Creating authentic experiences that convert
● Standing out in an oversaturated market
● Building genuine community around your brand
Results You Can Expect:
● Expanded customer demographics without brand dilution
● Increased engagement from previously untapped audiences
● Experiences that feels genuinely inclusive, not performative
● Measurable growth from entry bottle buyer to bran loyalist
Strategic Brand Consulting
The Challenge: Your competition is fighting over the same shifting demographic while the fastest-growing segments feel excluded by intimidating, gatekeeping messaging.
My Solution: Data-driven strategies that authentically welcome new drinkers and smokers while maintaining credibility with veterans. I help you speak to women and diverse communities not as an afterthought, but as the sophisticated consumers they are.
Content Creation & Social Strategy
Transform your brand story into content that actually converts. With proven results across platforms, I know what resonates with today's whiskey and cigar enthusiasts.
What I Create:
● Social media campaigns that generate authentic buzz
● Educational content that makes premium products accessible
● Video content that showcases your brand's personality
● Influencer partnerships that feel genuine, not transactional
● Cigar pairing content that drives cross-category sales
Retail & Experience Strategy
Every brand needs moments that turn prospects into advocates. I design experiences that make whiskey and cigars approachable without dumbing them down.
Signature Offerings:
● Brand launch activations that create lasting impressions
● Whiskey and Cigar flavor and experience collaborations that increase enjoyment
● Consumer education programs that develop brand loyalty
● Cigar lounge partnerships and programming
● Cross-category promotion strategies
Brand Partnerships
Influencer Collaborations:
Authentic partnerships that showcase your products in real-world settings with genuine enthusiasm.
Product Collaborations:
Barrel picks, limited editions, exclusive picks, and co-branded experiences that create buzz and drive sales.
Event Partnerships
From industry conferences to consumer experiences, position your brand alongside a recognized voice.
Ready to Discuss Your Brand's Strategy?
What others have said about their experience with Christy:
As someone with years of bartending experience and a self-proclaimed whiskey connoisseur, I throughly enjoyed learning new things about whiskey and bourbon and ways to experience / appreciate each.
— Nattaly P.
I throughly enjoyed my first Sip and Smoke Experience with Christy, As a bourbon lover, I enjoyed learning about the nuances of bourbon making. I now know what mash bill I favor and can now ask for what I want.
— Akilah K.
Attending a bourbon tasting with Christy was a wonderful and informative experience. Christy expertly guided us through four different bourbons and whiskeys, each one leaving our taste buds captivated.
